News - January 05, 2018

Launch of SafeTrx flotilla for low cost fleet and event tracking

8 West Consulting, the company behind the SafeTrx vessel tracking and alerting application, today announced the availability of SafeTrx Flotilla.

SafeTrx Flotilla allows users to track specific vessels using the off-the-shelf SafeTrx software, and to view the locations of their vessels in near real time on a dedicated website. Access to the SafeTrx Flotilla website can be on a private and secured basis for corporate use, or made public for events.

Nessa Malone, Product Manager for SafeTrx, commented “the Flotilla product has come about from requirements that customers asked for. Flotilla is based on the existing SafeTrx platform, so our customers know it to be “battle hardened” and mature. We believe this product will offer a tracking solution for both short term events and ongoing fleet use, and with the planned integration of more tracking devices and technologies such as Sigfox and other low bandwidth networks, this also offers scalability and a future roadmap over a wide variety of use cases.”

KNRM, the Royal Netherlands Sea Rescue Institution, used SafeTrx Flotilla as an event tracking website for the 2017 West Coast Challenge, a running and biking fund-raising marathon for duos and solo runners, run over 130 kilometres from Den Helder in the north to the Hook of Holland in the south. Participants used the SafeTrx app on their smartphones to report their location every 10 minutes.

Safehaven Marine used the SafeTrx Flotilla website to create a dedicated public website to highlight their “Long Way Round” circumnavigation of Ireland and Rockall, to display the position of their high-speed interceptor vessel Thunder Child for the thirty-four-hour record run in July 2017.

News - January 05, 2018

SafeTrx Rebranded

8 West Consulting, the company behind the SafeTrx vessel tracking and alerting application, today announced the evolution of SafeTrx from a specific product to the SafeTrx branded platform. The current SafeTrx product will be renamed SafeTrx Mariner. This new strategy will see a number of new products and initiatives launched under the SafeTrx brand over the next few months.

John Murphy, CEO, said “We have made this decision now to accommodate our new product and service initiatives that will benefit SafeTrx users worldwide. There will be more products to follow in 2018 and beyond, as we work with our customers to develop the features they want and expand the capabilities of the platform to keep it at the cutting edge of marine rescue technology.”

News - November 02, 2017


8 West Consulting, the company behind the SafeTrx vessel tracking and alerting application, today announced the availability of SafeTrx in the Republic of Cyprus. The Republic of Cyprus joins a growing list of maritime nations using SafeTrx.

The Cypriot Government’s Joint Rescue Coordination Centre (JRCC) in Larnaca, which is the coordinating organisation in Cyprus for Search and Rescue (SAR) within the Search and Rescue Region, will operate and manage the rollout of SafeTrx.

The JRCC intend that SafeTrx will help them reduce loss of life at sea and reduce SAR response times.

The app, which will be available in the Cypriot Apple App and Google Play stores as CyJRCCSfTrx app, includes all the tried and tested SafeTrx vessel tracking and alerting features, in addition to a number of localised features. The implementation includes a further enhancement to SafeTrx’s intelligent alerting system. In areas of poor coverage, the location of a caller in distress can now be sent via SMS to the JRCC, in addition to the standard high priority SafeTrx data message. This method was added following offshore testing in Cyprus. This ensures that the JRCC has the location details when they receive the call, allowing quicker response times.

The alerting capability in SafeTrx has been a key part of its success to date, and has helped avoid potentially catastrophic outcomes for maritime users in Holland, Finland South Africa and Norway. Documented rescues where SAR responders were alerted by the SafeTrx include 300 assistance & emergency lifeboat dispatches in Norway, 23 lifeboat dispatches in Finland and 119 lifeboat dispatches in Dutch waters. In Holland and Norway, SafeTrx is the instigator of at least 10% of lifeboat missions.

Announcing the Cypriot implementation, the Commander of the Joint Rescue Coordination Center, Captain Navy Costas Fitiris said “The majority of incidents that require the provision of the services of the Search and Rescue system of the Republic of Cyprus, occur within the territorial waters of the Republic and close to shore, as our island offers a variety of water activities that residents as well as the tourists enjoy engaging with. It is our hope that SafeTrx will give us the ability to efficiently track and locate persons in distress, even when they are not able to report their status by other means. This will greatly enhance our effort to achieve the ultimate goal that the Search and Rescue system of the Republic of Cyprus has set, which is no other than the zero loss of human lives”. John Murphy, CEO of 8 West Consulting added, “We welcome the Republic of Cyprus’ JRCC as a new customer and are delighted that their experience and knowledge is coming to the SafeTrx User Group. Our recent SafeTrx User Group meeting gathered representatives from many national licensees of SafeTrx in Holland to discuss 2018 developments and the experience of the JRCC in Mediterranean search and rescue of different types will be a valuable enhancement going in to the future”.

About the JRCC:

The Joint Rescue Coordination Center (JRCC) of the Republic of Cyprus is under the authority of the Ministry of Defence of the Republic of Cyprus and its primary mission is to co-ordinate, control and direct SAR operations in the region (FIR NICOSIA). The JRCC coordinates all the countries national agencies involved in SAR such as the Cyprus Police Aviation Unit, the Cyprus Police, Port and Marine Police, the Cyprus National Guard, Naval Command, the Cyprus National Guard Air Force Command, the Cyprus Civil Defence and other secondary Units. The JRCC conducts more than 70 search and rescue missions annually and assists over 1000 people in Cypriot waters every year.

About 8 West Consulting:

8 West is the developer of the world leading Search and Rescue (SAR) product, SafeTrx. Designed in close cooperation with SAR professionals across the world, the award winning SafeTrx product is now in use with customers including the Finnish Lifeboat Institute (Suomen Meripelastusseura), the German Maritime Search and Rescue Service (Deutsche Gesellschaft zur Rettung Schiffbrüchiger), the Royal Netherlands Sea Rescue Institution (Koninklijke Nederlandse Redding Maatschappij), the Sociedad de Salvamento y Seguridad Marítima (SASEMAR) in Spain, the National Sea Rescue Institute (NSRI) in South Africa, the Australian Volunteer Coast Guard (AVCG) and Marine Rescue Queensland (MRQ), the Norwegian Sea Rescue Society (Redningsselskapet), the Cypriot Government’s Joint Rescue Coordination Centre (JRCC), the Royal Yachting Association (RYA) in the United Kingdom and the Irish Sailing Association (ISA).

For further information, contact:

Paul Ryan

8 West Consulting

+353 (0) 86 1427845,

News - September 29, 2017

SafeTrx by 8 West sponsors H.E.R.O. Award for Outstanding Individual

8 West Consulting, the company that developed SafeTrx, the vessel tracking smartphone application, has been announced as the sponsor of the International Maritime Rescue Federation’s H.E.R.O. award for Outstanding Individual Contribution to a Maritime SAR Operation.

The deadline for nominations for the IMRF H.E.R.O Awards, 2017, closed at the end of July and judging is currently underway. This year there were more than 40 entries from around the world, nominating individuals and organisations involved in maritime search and rescue, who deserve recognition for their exceptional service.

Last year the winner of the Outstanding Individual Contribution to a Maritime SAR Operation was Captain Hervé LEPAGE, Master of CMA CGM ROSSINI for his skilled search and rescue of the crew of the upturned catamaran Llama Lo off the South African Wild Coast.

John Murphy, CEO, 8 West Consulting says; “8 West Consulting is pleased to support the IMRF’s H.E.R.O. Awards. SAR professionals go above and beyond on every call-out, there is so much unsung heroism and some truly exceptional people who deserve wider recognition for all they contribute to our safety and community. I look forward to presenting the H.E.R.O. Award for Outstanding Individual Contribution at the ceremony on 2 November.”

John Murphy experienced an emergency SAR situation first hand in the French Alps, when he had a serious accident in very bad weather that resulted in a helicopter rescue. That incident and subsequent conversations with people in the SAR domain led to the development of SafeTrx.

“We are very grateful to 8 West Consulting for their sponsorship of the H.E.R.O. Awards, although only in their second year the H.E.R.O. Awards 2017 have attracted interest and nominations from around the world in all categories, demonstrating the exceptionally high level of service provided by maritime SAR individuals and organisations,” says Udo Fox, IMRF Chairman and Trustee and Executive Director, German Maritime Search & Rescue Service.

The International Maritime Rescue Federation (IMRF) is the non-governmental organisation bringing the world’s maritime SAR organisations together to share knowledge and improve maritime SAR coordination and response so more people in distress on the sea can be saved. The IMRF H.E.R.O. Awards seek to recognise some of these exceptional individuals and organisations around the world that make maritime SAR possible.

There are four categories in the IMRF H.E.R.O Awards 2017:

• Individual award recognising outstanding contribution by an individual in a maritime SAR operation, sponsored by 8 West Consulting.

• Team award, recognising outstanding contribution by a team or teams in the maritime SAR ecosystem working together to save lives, sponsored by lead sponsor Orolia/McMurdo.

• Innovation and Technology award recognising new products and technologies developed that improve the work and success of SAR organisations.

• The Vladimir Maksimov Lifetime Achievement award recognising outstanding service to SAR by an individual or organisation, sponsored by Inmarsat.

The winners will be announced at an awards dinner held at the RNLI, Poole in the UK and online, 2 November, 2017.

The H.E.R.O awards 2017 are also supported by lead sponsor Orolia/McMurdo - global leader in emergency response and readiness and sponsor Inmarsat – global satellite owner and operator which provides mobile and fixed communications services to the maritime industry.